There are certain characteristics that can help make a video successful, and I have listed them below. this isn't and absolute list, but it can give you a pretty good idea of what will make you video successful.
Funny, Weird, Gross, Shocking, Interesting, Sexy, Inspiring, Demonstrates, Instructional and personal.
Funny.- The word funny constantly appears as the one of the most typed in phrases to all the search engines on the internet. People on the internet love to lauh, and equally important, people like to make other people laugh. A funny video has a high chance of being sent to friends and probably has the hightest probably of causing viral marketing stir.
Weird.- Weird has always been popular on the internet. Weird theories, weird conspirancies and weird prevails.
Inspiring.- Stories of inspiration are always a good commodity. Anything inspiring
can become extremely popular, extremely.
Shocking.- Anything genuinely shoking is always a hit on the internet.
Interesting.- Curiosity can be a powerful sales device in getting people from your video to your website.
Sexy.- Provocative can sell.
Personal.- Internet surfers are curious and like to see personal things about other people.
Demonstrates.- Sometimes just a plain old, no frills demonstration of a product can be very effective at selling.
Intructional.- Instructional videos are useful and easy to create. They may tell or show someone how to do someting.
Gross.- There is a fine line between gross and disgusting. Disgusting probably wont sell a lot of products, but humoroues videos with small dose of gross may be useful, depending on target.